Beware the temptation to write around the press release
Friday, September 19th, 2008On one hand, those who work for media outlets don’t think that their job is merely to pass along press releases; they believe it is important to subject PR to critical examination. On the other hand, journalists just want to get by, to do their work and go home early like anyone else. So an editor faces a classic quandary when a newsworthy release is faxed in: rewrite it, or just reformat it?
With regard to the Smashing Pumpkins’ announcement yesterday of the forthcoming DVD If All Goes Wrong, most music news sites I’ve checked (like this one) have saved labor by either pasting in or barely touching up the band’s release. For at least two sites, however, that was not good enough: Crave Online (”your source for everything that males crave on the net”) and Aversion Media (”rock * punk * indie”) went…well, I can’t say they went the extra mile, but they did both add to the press release some stuff they just made up.
Crave Online’s “Johnny Firecloud” wrote:
The second disc of the project is “The Fillmore Residency,” a collection of individual performances that will collaboratively comprise what a typical Pumpkins setlist looks like these days, post-Iha.
Out of the 48 or so full concerts the band has performed in these post-Iha days of 2008, I can’t find one that included more than three of the songs appearing on If All Goes Wrong. I guess males don’t crave research…
But Aversion’s unsigned writeup surpasses even what my dark, cynical heart dreamed was possible (the link is theirs, the emphasis is mine):
What’s more, you don’t have to worry about watching The Smashing Pumpkins play any of those pesky “classic” songs that made you like them in the first place. There’s no “1979,” no “Today,” no “Disarm,” “Bullet with Butterfly Wings” or even “Cherub Rock.” It’ [sic] all Zeitgeist (review) (2007, Reprise) songs you probably don’t even remember.
Apparently the inclusion of Zeitgeist bonus tracks “Death from Above” and “Zeitgeist” among the 19 tracks on The Fillmore Residency doesn’t make the DVD “heavy on material from 2007’s Zeitgeist” so much as it utterly transforms the DVD into Zeitgeist Live by retroactively placing studio versions of the remaining 17 non-Zeitgeist tracks onto Zeitgeist. (That is, unless the joke is on us — did Aversion gank a copy of the exclusive-to-HU 30-track brown edition?!)
This


disc. Would the fanbase respond and rocket the Pumpkins back to the top of the charts? Would the “reunion” be a success or crash and burn?
redeeming qualities.
On Christmas Eve day morning, my father, stepmom, little sister, little brother, older brother Jason and I headed out for Ft. Wayne, Indiana to visit our grandparents. We would travel in two cars: Dad, his wife, and the kids would lead the way (Dad driving of course), and Jason and I would follow in Jase’s car (with Jase driving). As we pulled out of the driveway onto the street, something shiny flew off the top of my dad’s car. “It’s Zeitgeist,” announced Jason, and with a controlled sense of urgency, he hit the brakes and left our car to rescue the fallen CD. During the trip, Dad was able to listen to the borrowed album without a hitch. Thank goodness.
