Wikipedia defines indie rock as such:
Indie rock is a music genre denoting rock artists signed to independent (indie) record labels, often equated with alternative rock. Reasons for remaining with indie labels as opposed to major labels varies from artist to artist, whether it be a desire to retain complete editorial control over one’s work, loyalty to the underground DIY culture from which independent labels grow, or an anti-corporate ideology espoused by the artist and a desire not to contribute to the financial interests of corporate-owned major labels.
This has been on my mind a lot this week, as I caught a very talented singer-songwriter from Nashville named Brooke Waggoner last Wednesday night, waited in line for bagels with Sufjan Stevens on Friday morning at my local deli, and watched Blonde Redhead, LCD Soundsystem, and Arcade Fire tear up Randall’s Island last night (along with 30,000 other fans). What exactly defines indie? How do the Pumpkins fit into this equation now and in the past?
To the best of my ability, I can’t really see how the Pumpkins (ideologically) deviate from the above definition of indie rock, except their affiliation with a big label. I’d argue that their continued affiliation is a holdover from the early ’90s when there really were few alternative ways to achieve success in the independent realm, but I digress.
I know that big-label affiliation is one of the tenets of being independent (and supporting home-grown ventures of kids who think starting their own record label is a good idea), but I would imagine Billy Corgan would refuse to make more music if he didn’t retain complete editorial control over his work. I also don’t think they’re pro-corporate as Trent Reznor has alleged in the past; They just try to get their music Out There. And I think because of their long history in the music industry, they have a much more sophisticated view of the marketing engine that’s available to them. With this sophistication also comes susceptibility to skepticism over their methods since they have achieved historical success (e.g. multiple releases of Zeitgeist for multiple retailers makes them look… greedy when I really don’t think they are).
On the other hand, bands like Arcade Fire take the benign, non-confrontational, starry-eyed approach of “Hi, we’re from Canada. We hope you like our music even though it’s evident there are tens of thousands of you out there!” I don’t doubt the naivete is authentic, but … it’s certainly not evidence of twenty years in The Biz. And they’ve also achieved such success that they devote full-time staff to manning the merch booth in the back for thousands of swarming fans who want their latest disc or babydoll t-shirt. Isn’t commercial success in the “Gray’s Anatomy Era” for indie bands more of a sell-out than what Trent Reznor was criticizing?? Should LCD Soundsystem be criticized for being part of a big Nike promotional campaign?
Now, I think that much like “alternative rock” grew to mean something very different from when it first debuted as a savior to our starving Midwestern suburbanized hearts, “indie” has taken on a much different meaning than in the days of Slint and Chavez. From Wikipedia again:
In recent years, however, the word “indie” has been appropriated as something of a marketing term used by major labels and music magazines to refer to any artists of the alternative rock genre. However, in the traditional sense of the word, indie rock is not a “genre”, but rather a status, indicating the rock artists of independent music.
So, how does this clause spin how we look at the Pumpkins? Does the marketing application of “indie” eschew or attribute specific traits to a band? I might argue that being “indie” makes a band more accessible. There seems to be an obsessive indebtedness to fans in the “indie” community that we never saw in the ’90s. Soundgarden and Pearl Jam were never apologetic to their critics. Kurt Cobain wasn’t accessible to his fans — he did a swell job of preventing future accessiblity too. These bands became icons to a generation that craved empathy — their lives were miserable and there was nothing you could do about it except bring the rock. For what and for whom are current indie bands icons??
Sure, the alt-rock gods achieved great success on the books, much like Arcade Fire is doing at this very instant. I’ve never seen the Pumpkins play a show bigger than 25,000, but that’s precisely what happened at Randall’s Island last night. And if you want to attribute that to its location being NYC, I happen to also know Arcade Fire played to an 8,000-person venue at Starlight Theatre in Kansas City. Success in the “Indie Community” is pervasive, but how does it differ to the Pumpkins’ continued success?